Valley First in Canada: Contacts & Services

Valley First is a premier financial institution and a flagship division of First West Credit Union, one of Canada's most successful and largest cooperatives. Serving the Okanagan, Similkameen, and Thompson valleys, Valley First combines deep-rooted local expertise with the massive financial strength of a province-wide organization. This unique model allows them to offer world-class personal banking, commercial insurance, and sophisticated investment advice while maintaining the "small-town" service feel that their members value. In 2026, they have expanded their footprint to support the burgeoning tech and wine industries of the interior, providing specialized business banking solutions tailored to the region's seasonal economic cycles. Their mission is to simplify lives and help their members and communities thrive through every stage of life. As a cooperative, they focus on long-term stability and regional prosperity, ensuring that local deposits are used to fund local dreams, from first-time home purchases to large-scale agricultural expansions.

Customer Support & Hotlines

Valley First operates a regional Member Advice Centre with dedicated specialists for everything from daily banking to complex commercial loans. Support follows Pacific Time (PT).

• Toll-free Hotline: 1-888-597-8083
• Administrative Line: 1-800-567-8111
• Official Website: https://www.valleyfirst.com

Head Office & Directions

The main regional service branch is at 184 Main St, Penticton, British Columbia, while the administrative suite is at 1845 Camrose St.

How to get there: The historic Main Street branch is located in the vibrant heart of downtown Penticton, just a short walk from the Okanagan Lake waterfront. It is a landmark building easily identifiable by its prominent signage. For administrative or business-specific meetings, the Camrose Street office is located near the Penticton Regional Hospital area, easily accessible via the Channel Parkway. Both locations offer ample on-site parking for members, making it convenient for those traveling from Summerland or Naramata. The central location ensures that financial help is never more than a few minutes away for South Okanagan residents.

Security Notice

Valley First uses sophisticated 24/7 monitoring to protect member accounts. Never click on links in unsolicited text messages claiming your account is "locked." Valley First will never contact you to ask for your security questions or digital banking PIN.

Frequently Asked Questions

• What is the "Feed the Valley" program? It is Valley First’s signature community initiative that has raised millions of dollars and massive quantities of food for local food banks since 2010 to combat food insecurity.
• Are my deposits guaranteed? Yes, all deposits are 100% guaranteed by the Credit Union Deposit Insurance Corporation of British Columbia (CUDIC), regardless of the amount.
• Can I manage my business and personal accounts together? Yes, our unified digital platform allows business owners to seamlessly switch between their personal and commercial profiles with a single secure login.
• Does Valley First offer farm insurance? Yes, we have a specialized division that provides comprehensive insurance coverage for orchards, vineyards, and large-scale agricultural operations throughout the valley.